Nestled within the vibrant shopping environment of NewPark Mall in Newark, California, The Diamond Company stands out as a premier destination for fine jewelry. With a reputation for quality, customer service, and exquisite collections, it has become a household name for engagement rings, wedding bands, custom jewelry, and luxury accessories. But what makes The Diamond Company at NewPark Mall a standout among countless jewelry retailers?
This article explores everything about The Diamond Company—its history, offerings, values, customer experience, location perks, and why it continues to shine as a gem in the heart of the Bay Area.
A Sparkling Introduction to The Diamond Company
Company Overview
The Diamond Company at NewPark Mall is a locally owned and operated jewelry store that offers a diverse collection of diamonds, gold, platinum, gemstones, and designer watches. Whether you’re shopping for a once-in-a-lifetime engagement ring or a timeless piece for daily wear, the store offers something for everyone.
Reputation and Local Roots
Established with a focus on affordable luxury and exceptional service, The Diamond Company has cultivated a strong local following. It is particularly popular for its:
- High-quality diamond selection
- Custom design services
- Friendly, knowledgeable staff
- Competitive pricing
Being located in Newark, California, just minutes away from Fremont and the greater Bay Area, the store enjoys steady foot traffic and a mix of diverse clientele.
Why NewPark Mall Is the Ideal Location
About NewPark Mall
NewPark Mall is a premier shopping and lifestyle center in Newark, California, featuring over 150 stores, dining options, and entertainment venues. It offers a spacious, modern atmosphere with both national retailers and local businesses.
Key features include:
- Ample parking and accessibility
- Family-friendly environment
- Variety of shops for fashion, tech, and home goods
- Food court and dine-in restaurants
- Entertainment options like movie theaters and arcades
The Diamond Company benefits immensely from being located in such a high-traffic, community-focused venue.
Convenience for Shoppers
Shoppers visiting NewPark Mall often enjoy the ability to explore jewelry options while also handling errands or shopping for clothing, electronics, and more. The Diamond Company’s location makes it easy for customers to browse and return for fittings or consultations without traveling out of the way.
Products Offered at The Diamond Company
Engagement Rings and Wedding Bands
Engagement and wedding rings are a cornerstone of The Diamond Company’s product line. The store offers:
- Solitaire and halo diamond rings
- Three-stone and vintage-style rings
- Custom wedding bands in white gold, yellow gold, platinum, and rose gold
- His and hers sets
Each ring is crafted with precision and attention to detail, often set with GIA-certified diamonds.
Diamond Jewelry Collections
Besides engagement rings, the store carries a wide array of fine jewelry, including:
- Diamond earrings – studs, hoops, and drop styles
- Bracelets and bangles – tennis bracelets, charm bracelets
- Necklaces – solitaire pendants, layered diamond chains
- Luxury timepieces – classic and designer watches
Many of these pieces can be customized to suit the buyer’s style or repurposed with heirloom stones.
Custom Jewelry Design
A unique selling point of The Diamond Company is its in-house design service. Customers can work with professional jewelers to:
- Modify existing pieces
- Create entirely new designs
- Upgrade stones or reset heirlooms
- Select settings, metals, and engravings
This service ensures that clients walk away with a truly personalized piece that reflects their taste and values.
The Diamond Selection Process
GIA-Certified Stones
The Diamond Company prides itself on offering GIA-certified diamonds, ensuring transparency and quality. GIA certification means the diamonds are evaluated based on:
- Cut
- Color
- Clarity
- Carat weight
This certification adds value and peace of mind to each purchase.
Ethical Sourcing
In today’s socially conscious environment, The Diamond Company is committed to sourcing conflict-free diamonds and adhering to ethical trade practices. Customers are informed about the origin and authenticity of their gems.
Customer Experience and Services
Personalized Service
One of the most appreciated aspects of The Diamond Company is the high level of personalized service. Staff are trained to guide customers through:
- Diamond selection
- Budget considerations
- Ring sizing
- Matching bands and sets
- Custom design consultations
No pushy sales—just knowledgeable advice based on customer needs.
Financing and Layaway Options
To make high-quality jewelry more accessible, The Diamond Company offers:
- Flexible financing plans
- Interest-free layaway programs
- Deferred payment options
These financial services ensure that customers can shop with comfort and confidence.
Jewelry Maintenance and Repair
Additional services include:
- Ring resizing
- Prong tightening
- Stone resetting
- Professional cleaning and polishing
Regular maintenance helps customers preserve the beauty and value of their investments.
Reviews and Testimonials
Online Reviews
Customers frequently leave glowing reviews for The Diamond Company, highlighting:
- Excellent customer service
- Transparent pricing
- Beautiful craftsmanship
- Positive shopping experience
Platforms like Google, Yelp, and Facebook reflect a high satisfaction rate and consistent 4.5+ star ratings.
Client Testimonials
A sample testimonial from a satisfied client:
“We bought our engagement ring from The Diamond Company at NewPark Mall, and it was one of the best decisions we made. The staff was honest and helpful. The diamond sparkles like crazy, and we didn’t break the bank!” – Samantha R.
How The Diamond Company Stands Out
Competitive Advantage
In a market crowded with chain jewelers and online competitors, The Diamond Company thrives by:
- Offering custom, local service
- Combining luxury with affordability
- Building lasting relationships with clients
Unlike large chains, customers here deal directly with decision-makers and designers.
Digital Presence
The Diamond Company has adapted to modern consumer behavior by:
- Maintaining a professional website
- Offering online appointment booking
- Displaying collections via social media (Instagram, Facebook)
- Communicating through live chat and phone consultations
This hybrid approach appeals to tech-savvy buyers who want in-store quality with digital convenience.
The Role in the Community
Local Engagement
As a proud part of the Newark and Fremont community, The Diamond Company engages in:
- Sponsoring local events and charities
- Offering discounts for first responders and teachers
- Hiring locally and training staff in customer service excellence
Holiday Promotions and Events
During the holidays and special seasons, The Diamond Company hosts:
- Exclusive sales events
- Holiday-themed collections
- Free jewelry cleaning days
- Customer appreciation raffles and giveaways
These events foster customer loyalty and increase foot traffic during peak seasons.
Buying Tips from The Diamond Company Experts
Here are a few insights shared by the experts at The Diamond Company:
Budget First, Design Later
Start with a clear budget in mind before shopping. From there, a custom piece or ready-made ring can be crafted that fits both style and finances.
Prioritize Cut Over Carat
A well-cut diamond will sparkle more than a larger, poorly cut stone. Don’t compromise brilliance for size.
Think Long-Term
Choose designs that are timeless and wearable, especially for engagement and wedding rings. Trends come and go, but elegance lasts.
Visiting The Diamond Company
Store Location
The Diamond Company at NewPark Mall
2086 NewPark Mall Road, Newark, CA 94560
Inside NewPark Mall – 1st Floor, near Macy’s
Hours of Operation
- Monday to Saturday: 10:00 AM – 9:00 PM
- Sunday: 11:00 AM – 7:00 PM
Contact Information
- Phone:
- Website:
- Email:
Conclusion
The Diamond Company at NewPark Mall represents the perfect blend of elegance, value, and personalized service. From breathtaking engagement rings to meaningful anniversary gifts, the store offers something for every moment in life. Its commitment to quality, customer satisfaction, and community values has made it a trusted jeweler in the Newark-Fremont area.
Whether you’re shopping for your first diamond or adding to your collection, The Diamond Company provides an experience that’s not just about buying jewelry—it’s about creating lasting memories. So next time you’re in NewPark Mall, don’t just shop—sparkle.