Minneapolis, known for its lakes, arts, and vibrant culture, also shines bright when it comes to the jewelry scene. Whether you are searching for a stunning engagement ring, a timeless diamond necklace, or a custom-designed piece, the city is home to a wide range of reputable and luxurious diamond stores. In this comprehensive 3000-word guide, we explore the top diamond retailers in Minneapolis, what sets them apart, and how to make the most informed decision when buying diamonds in the Twin Cities.
The Diamond Scene in Minneapolis
Minneapolis boasts a rich tradition of fine jewelry, supported by an eclectic blend of heritage brands, independent boutiques, and modern online-forward jewelers with physical storefronts. This diversity allows shoppers to choose between classic elegance and contemporary styles, as well as ethically sourced and lab-grown diamonds.
Top Diamond Stores in Minneapolis
Wixon Jewelers
Located in Bloomington, just outside Minneapolis, Wixon Jewelers is a landmark in Minnesota’s luxury jewelry market. Known for its impeccable service and a broad selection of GIA-certified diamonds, Wixon offers high-end designer collections and custom-made pieces.
What Sets Them Apart:
- Personal appointments with GIA-certified gemologists
- High-end watch brands like Rolex and Patek Philippe
- Exceptional customer service
Arthur’s Jewelers
Located in Roseville, Arthur’s Jewelers claims to have the “biggest selection of engagement rings in the Twin Cities.” Their diamond selection includes both natural and lab-created stones, catering to a wide range of budgets.
Why Choose Arthur’s:
- Large inventory of designer rings
- Competitive pricing
- Flexible financing options
Continental Diamond
Voted “Best Jeweler in Minneapolis” several times by local publications, Continental Diamond offers a mix of traditional and modern pieces. They are known for their integrity, quality, and a no-pressure shopping experience.
Standout Features:
- Family-owned with over 40 years of experience
- In-house gemologists
- Excellent repair and maintenance services
Gittelson Jewelers
Located in the Northstar Center of downtown Minneapolis, Gittelson Jewelers specializes in engagement rings and wedding bands. They provide a personal shopping experience with customized consultation.
Highlights:
- Custom design services
- Downtown convenience for city dwellers
- Intimate, personalized shopping
JB Hudson Jewelers (Historical)
Although JB Hudson closed its physical location in 2021, its legacy as a Minneapolis diamond icon remains. Many of its jewelers and designers moved to other local stores or started their own ventures, influencing the current jewelry scene.
Lab-Grown vs. Natural Diamonds
As the demand for ethical and sustainable products grows, many Minneapolis diamond stores now offer lab-grown diamonds. These stones are chemically identical to natural diamonds but are more affordable and environmentally friendly.
Stores Offering Lab-Grown Diamonds:
- Arthur’s Jewelers
- Continental Diamond
- Wixon Jewelers (select options)
Pros:
- Lower cost
- Environmentally sustainable
- Conflict-free
Cons:
- Potentially lower resale value
- Less perceived rarity
What to Look for in a Diamond Store
Choosing a diamond store is as important as selecting the diamond itself. Here are key factors to consider:
A. Certification and Accreditation
Look for stores that provide GIA (Gemological Institute of America) certification. These documents ensure that the diamond’s quality has been evaluated by a trusted third party.
B. Reputation and Reviews
Online reviews, testimonials, and word-of-mouth can provide insights into a store’s credibility. Yelp, Google, and BBB (Better Business Bureau) ratings are good starting points.
C. Range and Variety
Top stores should offer a broad range of cuts, colors, carats, and clarity grades. More options mean better chances of finding your ideal piece.
D. Customization Services
Many shoppers prefer a unique design. Look for stores that offer CAD (computer-aided design) models or in-house designers.
E. After-Sales Support
Maintenance, resizing, and return policies are essential. Leading stores provide warranties and annual cleanings at no extra charge.
Tips for First-Time Diamond Buyers in Minneapolis
If you’re new to buying diamonds, the following tips can help make your shopping experience smooth and rewarding:
1. Do Your Homework
Learn about the 4Cs—cut, color, clarity, and carat weight. This knowledge helps you ask informed questions and understand pricing.
2. Set a Budget
Determine what you’re willing to spend and communicate this clearly. A good jeweler will help you find the best value within your range.
3. Compare Multiple Stores
Don’t settle for the first store you visit. Compare selections, service, and pricing across at least 2–3 jewelers.
4. Ask About Return Policies
Make sure you understand the store’s return and exchange policy. A flexible policy indicates confidence in their product quality.
5. Verify Certification
Always ask for a diamond grading report. Authenticity and quality should never be assumed.
Minneapolis Diamond Districts and Shopping Areas
Downtown Minneapolis: While the downtown area once housed JB Hudson and other prominent stores, it still has boutiques and designer showrooms, especially around Nicollet Mall.
Edina and Bloomington: These upscale suburbs are home to Wixon Jewelers and several independent retailers in shopping centers like Southdale and Galleria.
North Loop and Uptown: Trendy and artistic, these neighborhoods are great for finding local artisans and unique diamond designs in boutique stores.
Online Diamond Shopping with Local Pickup
Several Minneapolis stores now offer online shopping with local pickup options, merging convenience with personal service. This is perfect for those who prefer browsing inventory from home but still want to inspect the diamond in person before purchasing.
Custom Engagement Rings in Minneapolis
Creating a custom engagement ring is a special experience, and many Minneapolis jewelers make this process seamless. Typically, it involves:
- Consultation – Define your vision, budget, and timeline.
- Design Mockup – Using CAD software or hand sketches.
- Stone Selection – Choose the diamond and setting.
- Crafting – Experienced jewelers bring your vision to life.
Top Stores for Custom Rings:
- Wixon Jewelers
- Gittelson Jewelers
- Continental Diamond
Expanding Your Diamond Shopping Horizon
The Rise of Ethical Diamond Choices in Minneapolis
One of the most prominent trends emerging across the city is the growing consumer demand for ethical, conflict-free, and sustainable diamonds. Jewelers are now embracing the need for transparency and responsible sourcing.
Stores like Northway Studio and Filigree Jewelers have taken the lead by sourcing diamonds from suppliers who adhere to the Kimberley Process and offer Canadian-mined or lab-created stones. These businesses understand that today’s consumers care as much about the origin of their gems as their brilliance.
Spotlight: Knox Jewelers – A Custom Design Legacy
A continued favorite in Minneapolis, Knox Jewelers specializes in hand-crafted engagement rings and heirloom-quality pieces. Known for their transparency, Knox offers:
- 3D Ring Design: Preview your custom creation digitally.
- Ethically-Sourced Diamonds: Options include both natural and lab-grown.
- On-Site Goldsmiths: All work is done in-house for greater quality control.
Customers rave about the white-glove service and the personal connection that develops between designer and buyer.
MartinPatrick3 – Where Diamonds Meet Fashion
An upscale North Loop retailer, MartinPatrick3 isn’t just a clothing store. It’s a lifestyle destination that now features fine jewelry collections with unique diamond pieces. This is a great spot if you want something non-traditional, modern, and fashion-forward.
The Growing Popularity of Lab-Grown Diamonds in Minneapolis
Lab-grown diamonds have soared in popularity due to their affordability and eco-conscious production. Twin Cities jewelers are embracing this change.
Wixon Jewelers
Renowned for luxury timepieces and investment-grade diamonds, Wixon Jewelers now offers a curated selection of lab-created stones alongside their natural collection. While high-end, Wixon ensures that lab-grown buyers get the same luxury treatment.
Brilliant Earth Showroom
Minneapolis residents can now visit the Brilliant Earth showroom, offering:
- Fully traceable lab diamonds
- Online-to-in-store seamless experiences
- Conflict-free certification
Their ethically aligned approach makes them a prime destination for millennials and Gen Z customers.
Custom Design Studios Worth Visiting
Everthine Jewelry
An intimate boutique specializing in custom engagement rings, Everthine Jewelry focuses on vintage-inspired settings, alternative stones, and sustainable practices. Each ring is hand-crafted to match your love story.
Legacy Diamonds
Legacy Diamonds is ideal for couples looking to create something one-of-a-kind. From CAD software to wax mold previews, every step of the design process is transparent. They also work with heirloom stones, helping redesign family diamonds into modern masterpieces.
Hidden Gems: Underrated Diamond Stores You Shouldn’t Miss
R.F. Moeller Jeweler
With several locations in the Twin Cities, R.F. Moeller blends classic charm with contemporary pieces. Their Roseville store is particularly beloved for its friendly staff and wide selection of diamond engagement rings.
Gittelson Jewelers
Located in the skyway of downtown Minneapolis, Gittelson Jewelers is a hidden gem for weekday shoppers. They offer great value on both traditional and modern designs, with a strong emphasis on customer relationships.
Buying Tips for Minneapolis Shoppers
Schedule Appointments
Many high-end jewelers operate by appointment to give clients full attention. Call ahead to schedule consultations, especially if considering custom design.
Verify Certification
Whether buying natural or lab-grown, insist on GIA, IGI, or AGS certificates. Local jewelers in Minneapolis are usually reputable, but documentation gives peace of mind. Ask About Upgrades
Some stores, like Blue Nile (via their showroom partnership) and Wixon, offer lifetime upgrade policies. These let you trade in your diamond for one of greater value in the future.
Check Warranty & Repairs
Jewelry isn’t just a purchase; it’s a long-term commitment. Stores like Knox and Legacy Diamonds offer complimentary cleanings and lifetime maintenance.
Diamond Shopping Districts: Best Neighborhoods to Explore
Edina and Southdale Area
Upscale and polished, Edina offers a range of fine jewelers, including chain retailers and bespoke studios. This is a great destination for browsing multiple stores in one afternoon.
North Loop
Trendy and artistic, this area is perfect for finding non-traditional diamond rings and fashion-forward designs. Stores here cater to couples looking for something that stands out.
Downtown Minneapolis
From skyway gems to iconic boutiques, downtown offers convenience and variety. Perfect for quick visits or lunchtime browsing.
Technology-Driven Diamond Shopping
Several jewelers now integrate virtual try-ons, AR-based ring views, and blockchain tracking to enhance buyer confidence.
Blue Nile, Brilliant Earth, and even local stores like Knox have adopted these features. Buyers can:
- Compare 360° videos of diamonds
- View rings on hand models
- Track diamond origin with blockchain systems
These tools are especially valuable for first-time buyers unsure of what they want.
Seasonal Promotions and Discounts
While diamonds are a premium purchase, smart shoppers can still find value through:
- Holiday Sales: Valentine’s Day and Christmas offer the deepest discounts.
- Trade-In Events: Upgrade your current diamond at select retailers.
- Financing Offers: Many Minneapolis jewelers offer interest-free financing for qualified buyers.
Minneapolis Diamond Culture: A Local Tradition
Beyond just commerce, diamonds play a role in the city’s romantic rituals. From surprise proposals on the Stone Arch Bridge to custom rings made with Minnesota gemstones, local traditions influence design choices.
The city’s mix of Scandinavian heritage, modern style, and natural beauty inspires jewelers to create rings that are classic, elegant, and meaningful.
Final Thoughts: Choosing the Best Diamond Store in Minneapolis
Whether you’re planning a proposal, celebrating an anniversary, or investing in fine jewelry, Minneapolis offers something for everyone. From luxury showrooms to intimate boutique experiences, the city’s diamond stores provide quality, variety, and trustworthy service.
Key Takeaways:
- Minneapolis features both legacy jewelers and modern, ethical brands.
- GIA-certified diamonds, excellent customer service, and customization are widely available.
- Lab-grown diamonds are gaining popularity for sustainability and value.
- Always compare stores, ask for certifications, and understand return policies.
In the end, the best diamond store is the one that understands your needs and helps you find brilliance that lasts a lifetime.